Dubai Electricity and Water Authority (DEWA) said on September 18 that it organised awareness activities at 22 government schools across Dubai as part of the Ministry of Education’s back-to-school campaign. The 2026-2027 academic-year campaign uses the theme “Guided by the Charter, Building Tomorrow.” DEWA’s sessions focused on efficient electricity and water use, protecting natural resources, and responsible consumption practices in everyday life.

The authority said its programmes had engaged more than 44,000 pupils since it joined the back-to-school campaign in 2017. That figure is cumulative reach over several years, not the number of pupils who took part at the 22 schools in 2026. DEWA did not provide a current-year participant count. The activities are intended to introduce students to energy and water conservation and show how resource use connects with routine decisions.

DEWA Managing Director and Chief Executive Saeed Mohammed Al Tayer said the authority’s annual participation supports its social responsibility role and a positive educational environment. The organisation said it wants pupils to acquire knowledge and life skills as they begin a new academic year. School awareness programmes address consumer understanding and behaviour, a different part of the energy and water system from infrastructure investment. DEWA’s announcement did not claim that the sessions had produced a measured reduction in electricity or water consumption.

The Ministry of Education’s August 27 announcement described “Guided by the Charter, Building Tomorrow” as the frame for its 2026-2027 campaign. It presented the National Education Charter as a shared reference for education goals and emphasised cooperation among families, communities and schools. DEWA’s conservation activities form one part of that wider back-to-school programme; the authority’s notice does not detail the campaign as a whole or other activities run by the ministry.

DEWA used competitions featuring Noor and Hayat, its cartoon characters representing electricity and water, to engage the pupils. The authority said the activities helped children learn about conserving both resources and adopting sustainable daily practices. This format links the two services that DEWA provides with an educational activity pupils can participate in. The announcement identifies the teaching approach but does not quantify electricity or water saved as a result of the sessions.