The Saudi Tourism Authority (STA), under the Visit Saudi brand, concluded its participation in the inaugural WTM Spotlight Riyadh, held from 8 to 10 September 2026. A Saudi Press Agency report dated 10 September said the three-day event brought together government bodies, commercial partners, international buyers, tourism and travel industry representatives, and media. The Visit Saudi pavilion presented the Kingdom’s heritage and cultural sites, coastal and natural destinations, hospitality, entertainment and adventure offerings.

During the event, STA signed a memorandum of understanding with the Almosafer Activities app. The agency said the agreement is intended to connect the platform with STA’s partner portal and improve integration across tourism, travel and hospitality. The announcement gave no launch date for the connection, user or booking targets, or financial terms. It therefore describes a cooperation framework, not a measured increase in visitor numbers or sales.