Saudi Arabia’s National Franchise Committee took part in BUYBRAND EXPO 2026 in Moscow, which concluded on October 6, to promote Saudi franchise brands. The Saudi Press Agency said the Saudi pavilion showcased franchise and expansion opportunities for six brands. The exhibition brought together more than 170 exhibitors and thousands of investors, entrepreneurs and industry professionals.

Committee Chairman Khalid Al-Ghamdi spoke in a session on franchise cooperation between Saudi Arabia and Russia and the international expansion of Saudi brands. The announcement said the participating companies presented their business models and explored partnership and expansion opportunities in the Russian market. It did not report signed franchise contracts, new outlets in Russia or completed investment.

The event therefore involved promotion and initial business contacts rather than confirmed market entry. The source did not name the six brands, state investment amounts or describe the results of follow-up discussions. This account reports only the participation and activities specified in the announcement.