A survey published by Statistics Austria on 20 October found that 30.3% of Austrian enterprises sold goods or services through websites, apps or online marketplaces in 2025. That was a three-percentage-point increase from 2024 and a record high. Some 26.8% sold through their own websites or apps and 15.2% used external marketplaces; the channel groups overlap because some businesses used both.

Online sales generated 6.9% of total enterprise revenue, a share that remained broadly unchanged for a third consecutive year. The proportion of enterprises selling online was 37.5% in services and 14.7% in production, rising to 65% in accommodation and food services. The survey covered about 6,200 enterprises with at least 10 employees in selected industries; data were collected from February to July 2026, while sales revenue shares refer to 2025.