{"version":"1","article":{"id":"mihas-sales-rise-12-percent-to-rm6-78-billion","slug":"mihas-sales-rise-12-percent-to-rm6-78-billion","language":"en","url":"https://haberpaper.com/en/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=en","title":"MIHAS 2026 reports RM6.78 billion in sales, up 12%","summary":"MATRADE says four-day showcase sales exceeded the RM5 billion target; sourcing-programme and SME figures are components of the headline total, not additional sales to add on top.","category":"business","region":"world","topics":[],"published_at":"2026-10-04T18:20:06+03:00","modified_at":"2026-10-04T18:20:06+03:00","publication_basis":"publication-record","event_period":"2026-09-26","event_period_basis":"event-or-reference-period","sources":[{"name":"Bernama, reporting Malaysia External Trade Development Corporation (MATRADE)","url":"https://bernama.com/en/news.php?id=2613165","publishedAt":"2026-09-29","checkedAt":"2026-10-04"},{"name":"MATRADE Trade Promotion Management System, MIHAS 2026 International Sourcing Programme","url":"https://tpms.matrade.gov.my/matrade-tpms/publicityActivityList","checkedAt":"2026-10-04"},{"name":"MATRADE, MIHAS 2026 event components","url":"https://www.matrade.gov.my/ms/about-matrade/press-release/matrade-appoints-new-event-management-team-to-elevate-mihas-as-the-world-s-premier-halal-trade-showcase","checkedAt":"2026-10-04"}],"translations":[{"language":"tr","url":"https://haberpaper.com/tr/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=tr"},{"language":"en","url":"https://haberpaper.com/en/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=en"},{"language":"ar","url":"https://haberpaper.com/ar/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=ar"},{"language":"fr","url":"https://haberpaper.com/fr/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=fr"},{"language":"es","url":"https://haberpaper.com/es/news/mihas-sales-rise-12-percent-to-rm6-78-billion","api_url":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion?lang=es"}],"data_types":["series","metrics"],"data":{"version":1,"blocks":[{"type":"series","unit":"billion MYR","measure":{"id":"mihas-sales","unitCode":"billion-myr","geography":"malaysia-mihas","frequency":"annual","aggregation":"flow","periodRole":"reference-period"},"title":{"tr":"MIHAS fuarındaki toplam satışlar","en":"Total sales at MIHAS","ar":"إجمالي المبيعات في MIHAS","fr":"Ventes totales de MIHAS","es":"Ventas totales de MIHAS"},"description":{"tr":"MATRADE tarafından bildirilen fuar toplamı: 2025 için 6,05 ve 2026 için 6,78 milyar MYR. Alt kategoriler toplamla örtüşebilir.","en":"MATRADE-reported event total: MYR 6.05 billion for 2025 and MYR 6.78 billion for 2026. Subcategories may overlap with the headline total.","ar":"الإجمالي المعلن للمعرض: 6.05 مليارات MYR في 2025 و6.78 مليارات في 2026. قد تتداخل الفئات الفرعية مع الإجمالي.","fr":"Total déclaré pour le salon : 6,05 milliards de MYR en 2025 et 6,78 milliards en 2026. Les sous-catégories peuvent recouper le total.","es":"Total comunicado de la feria: 6.050 millones de MYR en 2025 y 6.780 millones en 2026. Las subcategorías pueden solaparse con el total."},"methodology":{"tr":"Yalnız MATRADE’nin aynı fuar düzeyinde karşılaştırdığı bildirilen satış toplamları gösterilir. Bunlar ulusal ihracat veya denetlenmiş nihai teslimat değildir; nominal tutarlar ve dönemsel bir fuar göstergesidir.","en":"Shows only the reported event-level totals compared by MATRADE. These are not national exports or audited final deliveries; they are nominal sales figures for a periodic trade show.","ar":"يعرض فقط الإجماليات على مستوى المعرض التي قارنتها MATRADE. وهذه ليست صادرات وطنية أو تسليمات نهائية مدققة، بل قيم اسمية لمبيعات مرتبطة بفعالية دورية.","fr":"Seuls sont présentés les totaux au niveau du salon comparés par MATRADE. Il ne s’agit ni des exportations nationales ni de livraisons finales auditées, mais de montants nominaux associés à un salon périodique.","es":"Solo se muestran los totales de la feria comparados por MATRADE. No son exportaciones nacionales ni entregas finales auditadas, sino ventas nominales asociadas a un evento periódico."},"sourceUrls":["https://bernama.com/en/news.php?id=2613165"],"updatedAt":"2026-10-04T14:38:42Z","points":[{"period":"2025","value":6.05,"basis":"observed"},{"period":"2026","value":6.78,"basis":"observed"}],"id":"mihas-total-sales-series"},{"id":"mihas-event-reach","type":"metrics","title":{"tr":"MIHAS 2026 ziyaretçi ve alt program göstergeleri","en":"MIHAS 2026 attendance and component indicators","ar":"حضور MIHAS 2026 ومؤشرات مكوناته","fr":"Fréquentation et indicateurs des composantes de MIHAS 2026","es":"Asistencia e indicadores de componentes de MIHAS 2026"},"description":{"tr":"MATRADE’nin bildirdiği ziyaretçi sayısı ile fuar satış raporlamasındaki INSP ve KOBİ bileşenleri.","en":"Visitor count and INSP and SME components in MATRADE’s event sales reporting.","ar":"عدد الزوار ومكونا INSP والشركات الصغيرة والمتوسطة في تقرير مبيعات MATRADE للفعالية.","fr":"Nombre de visiteurs et composantes INSP et PME du bilan des ventes de l’événement par MATRADE.","es":"Número de visitantes y componentes del INSP y las pymes en el informe de ventas del evento de MATRADE."},"methodology":{"tr":"INSP ve KOBİ satışları 6,78 milyar MYR manşet fuar toplamının içinde raporlanan bileşenlerdir; ayrıca toplanmamalıdır. Ziyaretçi sayısı benzersiz alıcı veya sözleşme değildir.","en":"INSP and SME sales are reported components within the MYR 6.78 billion headline event total and must not be added again. Visitors are not unique buyers or contracts.","ar":"تُعد مبيعات INSP والشركات الصغيرة والمتوسطة مكونات ضمن إجمالي 6.78 مليارات MYR للفعالية، ولا تُضاف إليه مرة أخرى. الزوار ليسوا مشترين فريدين أو عقوداً.","fr":"Les ventes INSP et PME sont incluses dans le total de 6,78 milliards de MYR de l’événement et ne doivent pas y être ajoutées une seconde fois. Les visiteurs ne sont ni des acheteurs uniques ni des contrats.","es":"Las ventas del INSP y de las pymes están incluidas en el total de 6.780 millones de MYR del evento y no deben sumarse de nuevo. Los visitantes no equivalen a compradores únicos ni a contratos."},"sourceUrls":["https://bernama.com/en/news.php?id=2613165","https://tpms.matrade.gov.my/matrade-tpms/publicityActivityList"],"updatedAt":"2026-10-04T14:38:42Z","items":[{"label":{"tr":"MIHAS 2026 toplam ziyaretçi","en":"Total MIHAS 2026 visitors","ar":"إجمالي زوار MIHAS 2026","fr":"Nombre total de visiteurs de MIHAS 2026","es":"Visitantes totales de MIHAS 2026"},"value":69104,"unit":"count","period":"2026-09-26","basis":"observed","measure":{"id":"mihas-visitors","unitCode":"count","geography":"malaysia-mihas","frequency":"irregular","aggregation":"flow","periodRole":"reference-period"}},{"label":{"tr":"Uluslararası Tedarik Programı satışları","en":"International Sourcing Programme sales","ar":"مبيعات برنامج التوريد الدولي","fr":"Ventes du Programme international de sourcing","es":"Ventas del Programa Internacional de Abastecimiento"},"value":4.02,"unit":"billion MYR","period":"2026-09-26","basis":"observed","measure":{"id":"mihas-insp-sales","unitCode":"billion-myr","geography":"malaysia-mihas-insp","frequency":"irregular","aggregation":"flow","periodRole":"reference-period"}},{"label":{"tr":"Malezya KOBİ’lerinin satışları","en":"Sales reported by Malaysian SMEs","ar":"مبيعات الشركات الماليزية الصغيرة والمتوسطة","fr":"Ventes des PME malaisiennes","es":"Ventas de pymes malasias"},"value":620,"unit":"million MYR","period":"2026-09-26","basis":"observed","measure":{"id":"mihas-malaysian-sme-sales","unitCode":"million-myr","geography":"malaysia-mihas-smes","frequency":"irregular","aggregation":"flow","periodRole":"reference-period"}}]}]},"data_compilations":[{"id":"mihas-total-sales-series","creator":{"@type":"Organization","@id":"https://haberpaper.com/#organization","name":"Haber Paper","url":"https://haberpaper.com/"},"license":{"@type":"CreativeWork","@id":"https://haberpaper.com/en/data-terms/v1#license","name":"Haber Paper Original Data Compilation License 1.0","url":"https://haberpaper.com/en/data-terms/v1"},"rights_scope":"Haber Paper original data arrangement, labels and methodology notes only; underlying source rights and permissions remain separate.","source_license_url":null},{"id":"mihas-event-reach","creator":{"@type":"Organization","@id":"https://haberpaper.com/#organization","name":"Haber Paper","url":"https://haberpaper.com/"},"license":{"@type":"CreativeWork","@id":"https://haberpaper.com/en/data-terms/v1#license","name":"Haber Paper Original Data Compilation License 1.0","url":"https://haberpaper.com/en/data-terms/v1"},"rights_scope":"Haber Paper original data arrangement, labels and methodology notes only; underlying source rights and permissions remain separate.","source_license_url":null}],"data_downloads":[{"id":"mihas-total-sales-series","formats":{"json":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion/data/mihas-total-sales-series?lang=en&format=json","csv":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion/data/mihas-total-sales-series?lang=en&format=csv"}},{"id":"mihas-event-reach","formats":{"json":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion/data/mihas-event-reach?lang=en&format=json","csv":"https://haberpaper.com/api/v1/articles/mihas-sales-rise-12-percent-to-rm6-78-billion/data/mihas-event-reach?lang=en&format=csv"}}],"content":{"paragraphs":["Malaysia’s External Trade Development Corporation, MATRADE, reported RM6.78 billion in sales at the 2026 Malaysia International Halal Showcase, or MIHAS, after the four-day event ended on 26 September. Bernama carried the final results on 29 September. MATRADE compared the headline amount with RM6.05 billion in 2025, describing an increase of RM730 million, or 12 per cent, and said the result exceeded the RM5 billion target set for the 2026 showcase. These are organiser-reported sales associated with the event, not a national export total or verified deliveries completed by every participating business.","The results included RM4.02 billion generated through the International Sourcing Programme (INSP), up from RM3.63 billion in 2025, which MATRADE described as a 10.9 per cent increase. The exhibition itself recorded approximately RM1.99 billion, compared with RM1.89 billion a year earlier. Malaysian small and medium enterprises reported RM620 million, versus RM557 million in 2025. These categories describe different parts or participant groups within the event’s sales reporting. They should not be summed with the RM6.78 billion headline as though each were an independent additional total; the release does not provide a reconciliation table showing category overlap or transaction accounting.","Attendance reached 69,104 visitors from 93 countries, compared with 50,340 visitors in 2025, a reported rise of 37.3 per cent. Exhibitors and INSP buyers came from 58 countries. Attendance counts are measures of event footfall, not unique prospective buyers, contracts or completed export transactions. MATRADE said the exhibition’s leading product areas included processed food and confectionery, food technology and packaging, frozen food, and fertilisers and agrochemicals. The release did not break down the RM6.78 billion by product, destination market, domestic versus export sale, or the share eventually converted into shipments.","The International Sourcing Programme is designed to match Malaysian exporters with overseas buyers through pre-arranged one-to-one business meetings. MATRADE’s event materials describe this as a trade-promotion channel, while its post-event report says more than 22,000 AI-assisted business appointments were generated. Of these appointments, 324 completed matches were associated with RM28 million in reported sales. The count of appointments, the subset of completed matches and their associated sales are distinct measures. The announcement does not establish that the technology alone caused the deals, nor does it report a comparison group or a longer-term conversion rate. MATRADE said the AI platform would continue operating until 2027.","MIHAS has been held since 2004 and its 2026 edition was described as the 22nd. MATRADE positions the showcase as one part of a broader export-support system that includes the INSP, knowledge activities and sector clusters. The agency’s materials identify 14 strategic clusters across the halal value chain, including food and beverage, consumer goods, pharmaceuticals and healthcare, modest fashion, Islamic finance and halal services. This context helps explain why the sales tally includes multiple business channels and sectors. It does not independently validate reported order values or show that all event activity will become recurring trade.","For interpreting the result, the strongest comparable information in the release is the organiser’s year-on-year comparison: RM6.78 billion in 2026 against RM6.05 billion in 2025, using the same event-level headline measure as presented by MATRADE. The 12 per cent change is therefore a reported nominal sales comparison; the release supplies no inflation adjustment, margin data, cancellation rate or audited transaction ledger. The figures indicate commercial activity attributed to the showcase and wider buyer-seller engagement. To evaluate lasting export impact, readers would need follow-up data on orders fulfilled, export destinations, repeat purchases, SME participation and the period over which associated sales were booked."],"key_points":[],"sections":[]},"text":"MATRADE says four-day showcase sales exceeded the RM5 billion target; sourcing-programme and SME figures are components of the headline total, not additional sales to add on top.\n\nMalaysia’s External Trade Development Corporation, MATRADE, reported RM6.78 billion in sales at the 2026 Malaysia International Halal Showcase, or MIHAS, after the four-day event ended on 26 September. Bernama carried the final results on 29 September. MATRADE compared the headline amount with RM6.05 billion in 2025, describing an increase of RM730 million, or 12 per cent, and said the result exceeded the RM5 billion target set for the 2026 showcase. These are organiser-reported sales associated with the event, not a national export total or verified deliveries completed by every participating business.\n\nThe results included RM4.02 billion generated through the International Sourcing Programme (INSP), up from RM3.63 billion in 2025, which MATRADE described as a 10.9 per cent increase. The exhibition itself recorded approximately RM1.99 billion, compared with RM1.89 billion a year earlier. Malaysian small and medium enterprises reported RM620 million, versus RM557 million in 2025. These categories describe different parts or participant groups within the event’s sales reporting. They should not be summed with the RM6.78 billion headline as though each were an independent additional total; the release does not provide a reconciliation table showing category overlap or transaction accounting.\n\nAttendance reached 69,104 visitors from 93 countries, compared with 50,340 visitors in 2025, a reported rise of 37.3 per cent. Exhibitors and INSP buyers came from 58 countries. Attendance counts are measures of event footfall, not unique prospective buyers, contracts or completed export transactions. MATRADE said the exhibition’s leading product areas included processed food and confectionery, food technology and packaging, frozen food, and fertilisers and agrochemicals. The release did not break down the RM6.78 billion by product, destination market, domestic versus export sale, or the share eventually converted into shipments.\n\nThe International Sourcing Programme is designed to match Malaysian exporters with overseas buyers through pre-arranged one-to-one business meetings. MATRADE’s event materials describe this as a trade-promotion channel, while its post-event report says more than 22,000 AI-assisted business appointments were generated. Of these appointments, 324 completed matches were associated with RM28 million in reported sales. The count of appointments, the subset of completed matches and their associated sales are distinct measures. The announcement does not establish that the technology alone caused the deals, nor does it report a comparison group or a longer-term conversion rate. MATRADE said the AI platform would continue operating until 2027.\n\nMIHAS has been held since 2004 and its 2026 edition was described as the 22nd. MATRADE positions the showcase as one part of a broader export-support system that includes the INSP, knowledge activities and sector clusters. The agency’s materials identify 14 strategic clusters across the halal value chain, including food and beverage, consumer goods, pharmaceuticals and healthcare, modest fashion, Islamic finance and halal services. This context helps explain why the sales tally includes multiple business channels and sectors. It does not independently validate reported order values or show that all event activity will become recurring trade.\n\nFor interpreting the result, the strongest comparable information in the release is the organiser’s year-on-year comparison: RM6.78 billion in 2026 against RM6.05 billion in 2025, using the same event-level headline measure as presented by MATRADE. The 12 per cent change is therefore a reported nominal sales comparison; the release supplies no inflation adjustment, margin data, cancellation rate or audited transaction ledger. The figures indicate commercial activity attributed to the showcase and wider buyer-seller engagement. To evaluate lasting export impact, readers would need follow-up data on orders fulfilled, export destinations, repeat purchases, SME participation and the period over which associated sales were booked.","corrections":[],"editorial_illustration":{"kind":"symbolic-editorial-illustration","documentary":false,"scope":"section","asset_id":"business","url":"https://haberpaper.com/assets/illustrations/business-1536.webp","width":1536,"height":1024,"alt":"Symbolic industrial workshop with machinery, a warehouse and a crane.","language":"en"},"section_illustration":{"kind":"symbolic-editorial-illustration","documentary":false,"scope":"section","asset_id":"business","url":"https://haberpaper.com/assets/illustrations/business-1536.webp","width":1536,"height":1024,"alt":"Symbolic industrial workshop with machinery, a warehouse and a crane.","language":"en"}}}