{"version":"1","article":{"id":"austria-enterprise-online-sales-reach-record-2025","slug":"austria-enterprise-online-sales-reach-record-2025","language":"fr","url":"https://haberpaper.com/fr/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=fr","title":"Un record de 30,3 % des entreprises autrichiennes ont vendu en ligne en 2025","summary":"Une enquête publiée le 20 octobre par Statistics Austria indique que 30,3 % des entreprises autrichiennes ont vendu des biens ou des…","category":"business","region":"world","topics":["statistics"],"published_at":"2026-10-20T19:09:32+03:00","modified_at":"2026-10-20T19:09:32+03:00","publication_basis":"publication-record","event_period":"2025-12","event_period_basis":"event-or-reference-period","sources":[{"name":"Statistics Austria","url":"https://www.statistik.at/fileadmin/announcement/2026/10/20261020IKTU2026EN.pdf","checkedAt":"2026-10-20","publishedAt":"2026-10-20"}],"translations":[{"language":"tr","url":"https://haberpaper.com/tr/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=tr"},{"language":"en","url":"https://haberpaper.com/en/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=en"},{"language":"ar","url":"https://haberpaper.com/ar/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=ar"},{"language":"fr","url":"https://haberpaper.com/fr/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=fr"},{"language":"es","url":"https://haberpaper.com/es/news/austria-enterprise-online-sales-reach-record-2025","api_url":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025?lang=es"}],"data_types":["metrics"],"data":{"version":1,"blocks":[{"id":"online-enterprise-sales","type":"metrics","title":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı","en":"Online sales among Austrian enterprises","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية","fr":"Ventes en ligne des entreprises autrichiennes","es":"Ventas en línea de empresas austriacas"},"description":{"tr":"Statistics Austria’nın 20 Ekim’de yayımladığı ankete göre, Avusturya’daki işletmelerin yüzde 30,3’ü 2025’te web sitesi, uygulama veya çevrim içi pazar yeri üzerinden mal ya da hizmet sattı. Oran 2024’e göre 3 yüzde puan artarak serinin en yüksek düzeyine çıktı. İşletmelerin yüzde 26,8’i kendi web sitesi veya uygulamasını, yüzde 15,2’si dış çevrim içi pazar yerlerini kullandı; bazıları her iki kanalı da kullandığı için alt gruplar toplanamaz. Çevrim içi satışlar toplam gelirlerin yüzde 6,9’unu oluşturdu ve bu pay üst üste üçüncü yıl yaklaşık aynı düzeyde kaldı. Hizmet sektöründeki işletmelerin yüzde 37,5’i çevrim içi satış yaparken üretim sektöründe oran yüzde 14,7 oldu; konaklama ve yiyecek hizmetlerinde yüzde 65’e ulaştı. Araştırma Şubat-Temmuz 2026’da, seçilmiş sektörlerde en az 10 çalışanı olan yaklaşık 6.200 işletmeyle yürütüldü; gelir payı 2025 referans dönemine aittir.","en":"A survey published by Statistics Austria on 20 October found that 30.3% of Austrian enterprises sold goods or services through websites, apps or online marketplaces in 2025. That was a three-percentage-point increase from 2024 and a record high. Some 26.8% sold through their own websites or apps and 15.2% used external marketplaces; the channel groups overlap because some businesses used both. Online sales generated 6.9% of total enterprise revenue, a share that remained broadly unchanged for a third consecutive year. The proportion of enterprises selling online was 37.5% in services and 14.7% in production, rising to 65% in accommodation and food services. The survey covered about 6,200 enterprises with at least 10 employees in selected industries; data were collected from February to July 2026, while sales revenue shares refer to 2025.","ar":"وجد مسح نشرته هيئة الإحصاء النمساوية في 20 أكتوبر أن 30.3% من الشركات في النمسا باعت سلعاً أو خدمات عبر مواقع إلكترونية أو تطبيقات أو أسواق إلكترونية في 2025. وزادت النسبة ثلاث نقاط مئوية عن 2024، مسجلة مستوى قياسياً. وباعت 26.8% عبر مواقعها أو تطبيقاتها، واستخدمت 15.2% أسواقاً إلكترونية خارجية؛ وتتداخل المجموعتان لأن بعض الشركات استخدمت القناتين. حققت المبيعات عبر الإنترنت 6.9% من إجمالي إيرادات الشركات، وظلت هذه الحصة مستقرة تقريباً للعام الثالث على التوالي. وبلغت حصة الشركات التي باعت عبر الإنترنت 37.5% في الخدمات و14.7% في الإنتاج، ووصلت إلى 65% في أنشطة الإقامة وخدمات الطعام. وشمل المسح نحو 6,200 شركة لديها 10 موظفين على الأقل في قطاعات مختارة؛ وجُمعت البيانات بين فبراير ويوليو 2026، بينما تشير حصص الإيرادات إلى 2025.","fr":"Une enquête publiée le 20 octobre par Statistics Austria indique que 30,3 % des entreprises autrichiennes ont vendu des biens ou des services via des sites, des applications ou des places de marché en ligne en 2025. Il s’agit d’une hausse de trois points par rapport à 2024 et d’un record. 26,8 % ont utilisé leur propre site ou application et 15,2 % des places de marché externes; les groupes se chevauchent, car certaines entreprises ont utilisé les deux canaux. Les ventes en ligne ont généré 6,9 % du chiffre d’affaires total des entreprises, une part restée globalement stable pour la troisième année consécutive. La proportion d’entreprises vendant en ligne atteignait 37,5 % dans les services et 14,7 % dans la production, et 65 % dans l’hébergement et la restauration. L’enquête a couvert environ 6 200 entreprises d’au moins 10 salariés dans certains secteurs; les données ont été recueillies de février à juillet 2026, tandis que les parts de chiffre d’affaires portent sur 2025.","es":"Una encuesta publicada por Statistics Austria el 20 de octubre constató que el 30,3% de las empresas austriacas vendió bienes o servicios mediante sitios web, aplicaciones o mercados en línea en 2025. Fue un aumento de tres puntos porcentuales respecto a 2024 y un máximo histórico. Un 26,8% vendió mediante sus propios sitios o aplicaciones y un 15,2% utilizó mercados externos; los grupos se solapan porque algunas empresas usaron ambos canales. Las ventas en línea generaron el 6,9% de los ingresos totales de las empresas, una proporción que se mantuvo prácticamente estable por tercer año consecutivo. La proporción de empresas que vendían en línea fue del 37,5% en servicios y del 14,7% en producción, y alcanzó el 65% en alojamiento y restauración. La encuesta abarcó unas 6.200 empresas de al menos 10 empleados de sectores seleccionados; los datos se recogieron de febrero a julio de 2026, mientras que las cuotas de ingresos corresponden a 2025."},"methodology":{"tr":"Statistics Austria 2026 ICT işletme anketi; seçilmiş sektörlerde en az 10 çalışanlı işletmeleri kapsar. Satış kanalları çoklu yanıt içerir; gelir payları 2025 takvim yılı satışlarına göredir.","en":"Statistics Austria 2026 ICT enterprise survey covering businesses with at least 10 employees in selected industries. Sales channels allow multiple responses; revenue shares refer to calendar-year 2025 sales.","ar":"مسح تكنولوجيا المعلومات والاتصالات للشركات لعام 2026 من هيئة الإحصاء النمساوية، ويشمل قطاعات مختارة وشركات لديها 10 موظفين على الأقل. قنوات البيع متعددة الإجابات؛ وحصص الإيرادات تخص مبيعات سنة 2025.","fr":"Enquête 2026 de Statistics Austria sur les TIC en entreprise, auprès d’entreprises d’au moins 10 salariés dans certains secteurs. Les canaux de vente autorisent plusieurs réponses; les parts de chiffre d’affaires se rapportent aux ventes de 2025.","es":"Encuesta TIC de empresas de Statistics Austria de 2026, con empresas de al menos 10 empleados en sectores seleccionados. Los canales de venta admiten varias respuestas; las cuotas de ingresos se refieren a las ventas de 2025."},"sourceUrls":["https://www.statistik.at/fileadmin/announcement/2026/10/20261020IKTU2026EN.pdf"],"updatedAt":"2026-10-20T17:49:51+03:00","items":[{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Enterprises selling online","en":"Online sales among Austrian enterprises — Enterprises selling online","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Enterprises selling online","fr":"Ventes en ligne des entreprises autrichiennes — Enterprises selling online","es":"Ventas en línea de empresas austriacas — Enterprises selling online"},"value":30.3,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-online-sellers","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}},{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Enterprises selling via own websites or apps","en":"Online sales among Austrian enterprises — Enterprises selling via own websites or apps","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Enterprises selling via own websites or apps","fr":"Ventes en ligne des entreprises autrichiennes — Enterprises selling via own websites or apps","es":"Ventas en línea de empresas austriacas — Enterprises selling via own websites or apps"},"value":26.8,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-own-channel","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}},{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Enterprises using external online marketplaces","en":"Online sales among Austrian enterprises — Enterprises using external online marketplaces","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Enterprises using external online marketplaces","fr":"Ventes en ligne des entreprises autrichiennes — Enterprises using external online marketplaces","es":"Ventas en línea de empresas austriacas — Enterprises using external online marketplaces"},"value":15.2,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-marketplace","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}},{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Revenue share from online sales","en":"Online sales among Austrian enterprises — Revenue share from online sales","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Revenue share from online sales","fr":"Ventes en ligne des entreprises autrichiennes — Revenue share from online sales","es":"Ventas en línea de empresas austriacas — Revenue share from online sales"},"value":6.9,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-online-revenue-share","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}},{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Service-sector enterprises selling online","en":"Online sales among Austrian enterprises — Service-sector enterprises selling online","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Service-sector enterprises selling online","fr":"Ventes en ligne des entreprises autrichiennes — Service-sector enterprises selling online","es":"Ventas en línea de empresas austriacas — Service-sector enterprises selling online"},"value":37.5,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-services-sellers","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}},{"label":{"tr":"Avusturya işletmelerinde çevrim içi satış kullanımı — Production-sector enterprises selling online","en":"Online sales among Austrian enterprises — Production-sector enterprises selling online","ar":"المبيعات عبر الإنترنت لدى الشركات النمساوية — Production-sector enterprises selling online","fr":"Ventes en ligne des entreprises autrichiennes — Production-sector enterprises selling online","es":"Ventas en línea de empresas austriacas — Production-sector enterprises selling online"},"value":14.7,"unit":"percent","period":"2025","basis":"observed","measure":{"id":"at-online-sales-production-sellers","unitCode":"percent","geography":"austria","frequency":"annual","aggregation":"rate","periodRole":"reference-period"}}]}]},"data_compilations":[{"id":"online-enterprise-sales","creator":{"@type":"Organization","@id":"https://haberpaper.com/#organization","name":"Haber Paper","url":"https://haberpaper.com/"},"license":{"@type":"CreativeWork","@id":"https://haberpaper.com/en/data-terms/v1#license","name":"Haber Paper Original Data Compilation License 1.0","url":"https://haberpaper.com/en/data-terms/v1"},"rights_scope":"Haber Paper original data arrangement, labels and methodology notes only; underlying source rights and permissions remain separate.","source_license_url":null}],"data_downloads":[{"id":"online-enterprise-sales","formats":{"json":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025/data/online-enterprise-sales?lang=fr&format=json","csv":"https://haberpaper.com/api/v1/articles/austria-enterprise-online-sales-reach-record-2025/data/online-enterprise-sales?lang=fr&format=csv"}}],"content":{"paragraphs":["Une enquête publiée le 20 octobre par Statistics Austria indique que 30,3 % des entreprises autrichiennes ont vendu des biens ou des services via des sites, des applications ou des places de marché en ligne en 2025. Il s’agit d’une hausse de trois points par rapport à 2024 et d’un record. 26,8 % ont utilisé leur propre site ou application et 15,2 % des places de marché externes; les groupes se chevauchent, car certaines entreprises ont utilisé les deux canaux.","Les ventes en ligne ont généré 6,9 % du chiffre d’affaires total des entreprises, une part restée globalement stable pour la troisième année consécutive. La proportion d’entreprises vendant en ligne atteignait 37,5 % dans les services et 14,7 % dans la production, et 65 % dans l’hébergement et la restauration. L’enquête a couvert environ 6 200 entreprises d’au moins 10 salariés dans certains secteurs; les données ont été recueillies de février à juillet 2026, tandis que les parts de chiffre d’affaires portent sur 2025."],"key_points":[],"sections":[]},"text":"Une enquête publiée le 20 octobre par Statistics Austria indique que 30,3 % des entreprises autrichiennes ont vendu des biens ou des…\n\nUne enquête publiée le 20 octobre par Statistics Austria indique que 30,3 % des entreprises autrichiennes ont vendu des biens ou des services via des sites, des applications ou des places de marché en ligne en 2025. Il s’agit d’une hausse de trois points par rapport à 2024 et d’un record. 26,8 % ont utilisé leur propre site ou application et 15,2 % des places de marché externes; les groupes se chevauchent, car certaines entreprises ont utilisé les deux canaux.\n\nLes ventes en ligne ont généré 6,9 % du chiffre d’affaires total des entreprises, une part restée globalement stable pour la troisième année consécutive. La proportion d’entreprises vendant en ligne atteignait 37,5 % dans les services et 14,7 % dans la production, et 65 % dans l’hébergement et la restauration. L’enquête a couvert environ 6 200 entreprises d’au moins 10 salariés dans certains secteurs; les données ont été recueillies de février à juillet 2026, tandis que les parts de chiffre d’affaires portent sur 2025.","corrections":[],"editorial_illustration":{"kind":"symbolic-editorial-illustration","documentary":false,"scope":"section","asset_id":"business","url":"https://haberpaper.com/assets/illustrations/business-1536.webp","width":1536,"height":1024,"alt":"Atelier industriel symbolique avec machines, entrepôt et grue.","language":"fr"},"section_illustration":{"kind":"symbolic-editorial-illustration","documentary":false,"scope":"section","asset_id":"business","url":"https://haberpaper.com/assets/illustrations/business-1536.webp","width":1536,"height":1024,"alt":"Atelier industriel symbolique avec machines, entrepôt et grue.","language":"fr"}}}